Magento is a feature-rich Open Source e-Commerce Software, which enables you to have complete control over your online store. Its multi store retailing functionality can make you reach to your target audience easily and expand your business arena. This open source technology provides you the scope to upgrade and customize it as per your business needs. Using an e-commerce application like Magento it becomes easier even to integrate third party tool with it. Its core feature that separates it from other eCommerce application platforms is its capability of offering flexibility and control over the look, content, and functionality of an Online Store.