Business Need

Most Consumer Goods (CG) companies, even today, have limited visibility of product off take from the retail shelves, limited understanding of how well their retail promotions are being run and managed, and typically, their sales force continue to perform their vending machine related activities in an inefficient, paper-intensive, offline mode. In turn, this relative dissociation of the retail POS from the central decision-making engines, causes inefficiencies to multiply rapidly down the supply chain (the bull-whip effect), makes the enterprise sluggish in its response to market trends, prevents objectives and metrics driven sales force performance management, and ultimately corrodes and weakens the business and its brands.